Kirstie Sherriff's

Spa Finishing School

The Exclusive Community for Passionate Salon Owners Who Create Luxury Experiences, Not Just Services!

Where others push promotions, you build a reputation. Where others sell services, you create experiences clients never stop talking about. This is the intimate collective for established salon leaders ready to transcend the ordinary and architect experiences that become legendary.

Trusted By

Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 Company 9 Company 10 Company 11 Company 12 Company 13 Company 14 Company 15 Company 16 Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 Company 9 Company 10 Company 11 Company 12 Company 13 Company 14 Company 15 Company 16 Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 Company 9 Company 10 Company 11 Company 12 Company 13 Company 14 Company 15 Company 16 Company 1 Company 2 Company 3 Company 4 Company 5 Company 6 Company 7 Company 8 Company 9 Company 10 Company 11 Company 12 Company 13 Company 14 Company 15 Company 16

Limited Black Friday Places Available

This Invitation is Extended to Salon Owners Who:

  • Believe that growing yourself is the key to growing your business - and you're here for both

  • Are already running a high-standard salon or home-based business - whether you're fully booked or building, you're committed to growth and never being run of the mill

  • Want to lead with heart, purpose and a deeper vision, you want your work to go way beyond surface-level beauty or holistic services

  • Know that true luxury is in the details, journey & how a client feels, not just the destination

  • Want elevated strategy from someone who's actually walked the walk, not just hyped-up theory and Instagram glory

  • Crave a circle of peers who take pride in raising the bar and doing things differently

  • Are ready to fully own your role as CEO (Chief Experience Officer) a creator of meaningful, memorable experiences

The Reality Behind Success

You're proud of what you've built - but let's be honest, you sometimes question - is all worth it?

Your clients are devoted and you give them everything, but you're still the one doing it all: delivering treatments, managing bookings, sorting stock, replying to messages at 10pm, and making it look easy

You're surrounded by people in a super competitive industry, yet feel alone in your pursuit of true excellence

You know there's potential - signature treatments, retail, memberships, a training academy, retreats, workshops, product lines - but turning those ideas into something real? That takes strategy, systems, and support you just don't have (yet)

What you do know is this: you're working too hard for a business that isn't leaving you bursting with energy, profits and truly fulfilled

You want to create something that brings joy and purpose to other people while creating a life designed by you.

The T.R.E.A.T.™ Method

Your Signature Experience Architecture - the course and framework to help solve those issues,

create your Why, design your unique DNA and enable your business to flourish

Think Like a CEO

Step into your role as Chief Experience Officer - not just the doer, but the visionary.

  • Craft a brand and unique DNA that earns loyalty through experience, not hype, and keeps your client base coming back. Refining brand identity, language and visual markers.

  • Operate with clarity, leadership and intention. Systems to fully understand and measure the maths and growth.

  • Shift from the mindset of busy therapist to confident business owner with a strong WHY, vision, goal setting, strategic focus and belief that you can do it and achieve what you want.

Redefine the Experience

Elevate every touchpoint and client interaction as an intentional moment of luxury

  • Create your 'unreplicable' client journey - booking, arrival, treatment, signature services, aftercare, leaving and ongoing contact - so your clients feel the difference through signature journey design and aesthetic excellence.

  • Treatment menu, concept, and pricing. Design signature treatments that are sensory rich, unique and premium priced. Templates and treatment design skills.

  • Designing the perfect salon for your unique DNA – the entirety, not just the treatment room.

Elevate Systems

Create Automation and AI systems that save hours and your sanity

  • Streamline booking, payments, cancellations, client flow - reminders and follow ups, and digital organisation with smart tech integration and AI.

  • Improving your salon website, automated email flows and tech to stay in touch with clients.

  • Building a loyal team, being a great leader, dealing with the challenges of having staff. Leadership operating systems (weekly meeting rhythm, KPIs, Team roles.

Attract & Retain Clients

Build true loyalty through aligned social presence.

  • Magnetic messaging, finding more customers, rebooking strategies and offers that keep ideal clients coming back.

  • Build true loyalty through partnerships, networking, and social media presence aligned to your brand.

  • Brand exposure, entering awards, reviews, filling columns through word of mouth and social your clients help you create.

Turn Over More Profit

  • Get paid more per hour with premium pricing, retail that sells, and smarter business models designed to maximise income without maxing out your hours.

  • Design high ticket treatments, stack revenue streams, develop passive and scalable income channels.

Together, we will

  • 💡Design your signature client journey – so exceptional, clients rebook before they leave and naturally refer their friends without needing loyalty cards or constant promos

  • 🧬 Develop your unique “experience DNA” – a method and vibe so distinct, no competitor can copy it (no Canva template required)

  • 🛠 Create simple, smart systems – that keep your standards sky-high without you needing to micromanage every booking, towel, or message. These will feel light, not overwhelming. Think "checklist and clarity," not "CRM and chaos."

  • 🧠 Upgrade your mindset & leadership identity – step into the role of Chief Experience Officer (CEO) of your business. This isn’t about spreadsheets, it’s about clarity, confidence, and making decisions that support your vision

  • 💆‍♀️ Develop premium signature treatments that command 40-60% higher prices – so distinct and in-demand, clients happily pay more and book out months in advance

  • 📍Position yourself as the go-to experience in your area – the place clients travel for, and other salons quietly try to replicate

  • 👥 Build and lead a loyal, aligned team – no more worrying about who’s going to show up or whether they’ll represent your brand properly. We’ll help you lead with clarity, culture, and confidence

What's Included In The Spa Finishing School

The ‘Collective’

'For Salon owners ready to learn and have a blueprint for every aspect of the salon, and grow their business with community support- 12 month programme'

  • Complete T.R.E.A.T.™ Framework modular training - £4,995

  • Salon Builder Vault & Resources £1,500

  • Templates for Treatments and Systems - £1,500

  • Live Q&A sessions - every 2 weeks with Kirstie

  • Community and Peer Support with ongoing Training Drops and Guest Experts

*** ONLY 50 Spaces Available ***

PLUS £1,860 WORTH OF BONUSES

(when you enrol before Monday 1st December 10.30pm)

  • Extra Month Membership - 13 months for the price of 12 - £115 value

  • Free access to 10 current Spa Finishing School Courses while you are in the Collective - £1,500 value

  • Free 30min Strategy Call with Kirstie - £195 value

  • 20% Discount off Pinks Boutique, Spa Decor and Proverb Trade Price lists while you are in the Collective

PAID IN FULL BONUS

  • £50 Spa Essential Decor Voucher to use on Sarongs, bowls, trays etc if you pay in full

The 'Inner Circle'

'For Established owners ready for luxury experiences,

in-person connection, advanced business and personal focus strategies with accountability - 9 months run over 12 months'

  • Complete T.R.E.A.T.™ Framework modular training with guided support, coaching and problem solving - £7,995

    (value for the training and all the Salon Builder + Resources) Free of charge access to the Collective

  • 9 months of guided small group coaching sessions with Kirstie (3-4hrs) – max 12 people, spread over 12 month £3,500

  • Quarterly In-Person 1 day Workshops with Kirstie - £3,500

  • Personal Salon Audit - menu, systems, client journey reviewed by Kirstie £1,500

  • Kirstie-Your-Pocket Coaching: Private Whats App group for immediate voice note support & community

  • Free access to all current Spa Finishing School training and 20% off Pinks Boutique, Spa Essential Decor and Proverb Trade Prices while in the programme £3,000+

*** ONLY 12 Spaces Available ***

PLUS £1,894 WORTH of BONUSES

(when you enrol before Monday 1st December 10.30pm)

  • Extra Month Membership - 10 months for the price of 9 - £499 value

  • 20% Discount off Pinks Boutique, Spa Decor and Proverb Trade Price lists while in the Inner Circle

  • Free 30min Strategy Call with Kirstie - £195 value

FAST ACTION BONUS

  • Private 90-Minute 1:1 Strategy Session with Kirstie worth £1,000 for the FIRST 5 MEMBERS to enrol

PAID IN FULL BONUS

  • £200 Spa Essential Decor Voucher to use on Sarongs, bowls, trays etc if you pay in full

What Industry Leaders Say

"This lady is such an inspiration to me. I have been completely blown away by the education from both the view of a therapist and business owner - her treatments are the best I have ever trained in. Kirstie is a perfectionist in the delivery of training, she excels at customer care, and is extremely knowledgeable and passionate about the brand."

Kelly Taylor, MD, Taizen Skin Therapy Centre

"I just wanted to say a big thank you for your help, we really enjoyed your training. I've had so many trainers throughout the years and you were one of the absolute best. You deserve to be recognised by the incredible quality of your work. Wishing you a lot of success."

Celso, Head Therapist, Peninsula London

How is it different to any other beauty business coaching?

1. More than just chasing profits.

Some programmes obsess over cutting costs, boosting profits, and getting you out of the day-to-day, all important, but it can feel like it’s just about the dollar signs. This is different. We’ll start with your WHY: What do you want your business and life to look like? What impact do you want to have on other people? That clarity drives everything else, and too many courses miss it.

2. Treatments

We know that treatments are at the heart of what you do and the reason we all fell in love with this industry in the first place. That’s why our course is packed with hands-on treatment training, plus ongoing tips, techniques, and clever touches to help your services truly stand out.

3. Built for the future (with a little magic).

Most courses dump a mountain of work on your plate and leave you alone to do it. This will be different. You’ll get all the support time listed with Kirstie but then also her very own AI Salon Sprites, smart tools she has created to save you time and keep you moving forward. Yes, you’ll put in the work, but you’ll be amazed at how much easier (and even fun!) it becomes with this tech on your side.

4. Kirstie = overdelivering.

She can’t help it. She has a forever-crazy attention to detail and a genuine need to overdeliver. Expect the unexpected, because she’ll always go further.

Meet Your Curator:

Kirstie Sherriff

A rare blend of hands-on expertise, operational mastery, and luxury brand brilliance

Kirstie isn't just another business coach. She's the architect behind some of the most renowned spa experiences in the world and the creator of Pinks Boutique and Proverb Skincare, two award-winning luxury beauty brands that have helped redefine what premium wellness looks and feels like.

Her Unmatched Experience:

  • Named #1 Most Influential Person in the Natural Beauty 'Who's Who'

  • 20+ years developing treatment protocols used in the world's most exclusive spas

  • Trusted by luxury global names including Aman Resorts, Four Seasons, Peninsula, Atlantis, Beaverbrook, Cowley Manor, Café Royal and more

  • Founded Pinks Academy at just 23, training over 1,500 therapists a year

  • Developed iconic treatment protocols that became gold standards for elite 5-star experiences

  • Created over 80 skincare products across Pinks Boutique and Proverb

  • Educated at Oxford University - bringing both high-level thinking and deep practitioner insight

Ready to Transform Your Salon Business?

Ready to join a community of salon owners who are transforming their businesses? We're accepting new members now, with special founding rates for early joiners.

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